Did you know that there are now more than a billion active websites and blogs on the internet today? It’s true and all of these sites are coming out with new content all of the time.
What’s even crazier is to imagine the time it would take to read through just a small portion of the content that is being added to the internet daily.
With all of this in mind, if you want to get new audiences, readers and customers through your site, you need to have better content than the competition. And that is exactly what we are going to be talking about today!
Below you will find our list of ten exciting and effective ways to improve your site content and published articles through the use of existing online tools, creative ideas and what’s currently working for millions of other sites and brands today.
Let’s get started!
1 – Complement and Convert Your Best Text Content into Online Video
Of the many different ways to create content on the internet today, video is the most popular. For this, we can thank short attention spans, social media and the massive increase in mobile usage.
However, when it comes to improving your site or blog content, video is perfect for this as well. Especially if you have information that provides value to an audience, or tells a story. For times like these, explainer videos would likely work best.
The good news here is that there are plenty of software tools and drag and drop platforms to help you with the process. The other great thing about using whiteboard and explainer videos to compliment your site content is that you won’t need to get in front of the camera or do any video editing or production work.
2 – Run an SEO Audit to Make Sure Your Content is Ranking Well
When it comes to creating content for your sites, it’s not just about the user experience and the value provided. It’s also about how well your content is laid out and how easy it is for Google to read through and index.
The better the content and formatting of your content, the more likely it is to rank higher in Google, which ultimately leads to a lot more traffic to your site.
A great way to analyze the existing content on your site is to run a quick SEO audit. Through any of these free SEO tools, anyone can quickly improve the look and feel of their site and content for Google and better SEO indexing.
3 – Write Better Headlines for Social Media
Social media platforms are driving more visitors and clicks to websites and blogs than ever before. With this in mind, it’s important to make sure you are getting the most out of your social exposure, shares and viral hits on social media.
By this, we simply mean spending more time on your headlines and the titles that people are going to see when content is being shared online. You’ve likely already seen some examples from any of the top brands on Instagram.
Changing your titles from something boring like “5 Ways to Lose Weight” to “5 Secret Ways to Lose Weight Overnight in 2020” will perform much better. Try it out and see what type of results you get.
4 – Create a Podcast for Past and Future
Right now, everyone is listening to music and podcasts on their mobile devices and in cars. It’s not just everyday people who are using podcasts, it’s also big-name media brands and celebrities as well.
With hundreds of millions of people now listening to podcasts, right now might be the perfect time to get started with a podcast show for your brand, blog or online business
5 – Turn Your Content into a Video-Based Course
One of the most amazing things about the internet is how it keeps evolving over time. Billions of people keep searching for the same things and millions of different sites are covering the same topics and just putting their own little twist on it.
The internet is huge for online learning as well. For example, if you had a writing site that was all about grammar and how to get published as a writer, you would likely have a lot of written content and resources to provide your audience with.
As mentioned earlier, with more people focusing their efforts on audio and video, turning your existing text content into a video or audio course could do wonders. You can see a perfect example of this at Print On Demand Academy, as they have taken everything they’ve learned from their online business of creating and selling digital books, and have turned it into a full course of their own for anyone to follow.
6 – Launch New List Style Articles and Posts
Everyone loves a good list. Just think about how many late-night shows have silly little lists of their own, which then get started millions of times online even after the original skit and show aired. The key takeaway here is that people love short little lists that are fun and easy to read.
You likely already know this, as you are already on a site that focuses on just lists and counting down the top then of pretty much anything and everything.
If you are creating any type of content for your online business or brand, you should dein
7 – Proofread and Grammar Check Your Content
As writers, we create a lot of content. And we also create a lot of mistakes. However, most bloggers and freelance writers won’t take the time to proofread their content after it’s done and then published on their site.
A great way to rank higher in the search results, improve user experience and simply look better than the competition, is to make sure you aren’t making any silly grammar mistakes. And if the idea of reading through all of your previously published content from grammar and spelling errors doesn’t sound like a good idea, they have plenty of applications and software solutions that can do this for you.
8 – Use WordPress and WP Plugins to Write Better
Just like there are tools and solutions to check for spelling errors, there are also plenty of WordPress tools and software choices to help with your overall writing as well.
Many of these solutions will simply plug right into WordPress and as you are writing the content, it will provide you with different options and recommendations to improve your work.
If you are doing any type of client work or writing several articles per week, using WordPress and a writing tool plugin is definitely a great investment.
9 – Include Original Visuals and Infographics within Your Content
Another obvious and effective ways to improve your site content and user experience is to make sure it’s loaded with some nice visuals to break apart the paragraphs and text.
Visuals are great not only because of how they further improve the look and feel of your content, but also the visualization and thought process that happens when users see them as well.
Even if you don’t have original images or art, you can always use stock photos as well. Another great option is to turn your text content into powerful infographics and graphics. If you aren’t a designer, you can always look for freelance graphic designers to create them for you.
10 – Embed Video Content from YouTube in Your Articles
YouTube is the largest video site and search engine on the internet. They also have billions of videos for anyone to grab and use on their own sites, as long as they do it through the simple EMBED codes that YouTube provides.
This makes it extremely easy for anyone to start adding video content right alongside the text content. We all know video performs amazingly, so why not start adding it to your site content to make the end-user experience all that much better.
